The concept of Sochi Fashion Week, created and successfully implemented by a team of professional directors, makeup artists, photographers and journalists, corresponds to the main idea of the organizers - not only to turn every show into a memorable show, but also to worthily present new faces and achievements of Russian design on the catwalk for consumers, buyers, industrial companies, thus making its significant contribution to the development of the fashion industry in Russia in general.

The Chaika restaurant complex located in the historical building of the sea port will again become a platform for the fashion shows, offering a breathtaking view of the infinity of the sea horizon.

Chamberliness and atmosphere of absolute resort happiness along with heightened attention of fashionistas, buyers and press became fertile ground for discovering new names among the promising Russian designers. The first season of Sochi Fashion Week unequivocally proved that this fashion week is a weighty brand on its own, creating new stars on the Russian fashion scene with its unique resources. Numerous shows by young and famous Russian designers, master classes and meetings with representatives from different areas of the fashion world will again be arranged for the guests of the second season of Sochi Fashion Week.

Among the headliners of the project are absolutely different designers, working in different directions, but keeping the right balance between trends, fashion and their own ideology: IVANOVA - an extraordinary brand with recognizable style of urban elegance and level of performance; dynamic St. Petersburg brand Saint Tokyo; fashionable Russian street-wear brand Black Star.